Organic Colloidal Oatmeal helps protect skin by retaining moisture, and soothes dry skin. Colloidal Oatmeal also relieves skin irritatations, and can even help with some forms of eczema. It's a natural antipruritic, an all-in-one antioxidant, a powerful UV protectant, and an anti-inflammatory. It's basically one of the most amazing all-natural, Organic ingredients on the planet. A truly complete ingredient that helps your skin in many ways.